May 7, 2025
United Colors of Benetton
UCB partnered with the Team at Autumn and Eshopbox to migrate from Salesforce to Shopify, streamline backend operations, and enhance the e-commerce experience.
Data Migration
Shopify
Migration
0%
0%
Catalog Sync Speed
ERP to Shopify synchronization
0%
0%
Maintenance TCO Reduction
Reduced legacy system costs
0%
0%
Mobile Conversion Rate
Increased mobile purchases
0%
0%
Migration Accuracy
Successful data transfer
Problem
Migrating a large-scale fashion commerce ecosystem while maintaining operational continuity and customer experience.
United Colors of Benetton operated on Salesforce Commerce Cloud with multiple interconnected systems including OMS, WMS, ERP, inventory management, and fulfillment workflows. The migration required moving large volumes of product, customer, and order data while preserving operational efficiency. Complex navigation structures, sizing experiences, and disconnected backend systems created additional challenges that impacted scalability and customer satisfaction.
Solution
A complete Salesforce-to-Shopify migration with unified backend integrations and enhanced customer experiences.
Autumn successfully migrated Benetton’s commerce ecosystem from Salesforce to Shopify using custom migration workflows. The team integrated OMS, WMS, ERP, inventory, and returns systems into a unified architecture while introducing advanced Shopify capabilities such as Variant as Product, dynamic size charts, swatches, and promotional experiences. Eshopbox further enabled fulfillment optimization, inventory synchronization, branded tracking, refund management, and post-purchase automation.
Impact
A faster, scalable commerce platform delivering measurable improvements across operations, fulfillment, and customer experience.
The migration modernized Benetton’s digital commerce infrastructure, improving operational efficiency, customer journeys, and long-term scalability. Backend integrations streamlined inventory and catalog management while Shopify's flexibility enhanced merchandising and shopping experiences. The result was a highly optimized ecosystem capable of supporting future growth with improved accuracy, faster synchronization, and stronger conversion performance.
May 7, 2025
United Colors of Benetton
UCB partnered with the Team at Autumn and Eshopbox to migrate from Salesforce to Shopify, streamline backend operations, and enhance the e-commerce experience.
Data Migration
Shopify
Migration
0%
0%
Catalog Sync Speed
ERP to Shopify synchronization
0%
0%
Maintenance TCO Reduction
Reduced legacy system costs
0%
0%
Mobile Conversion Rate
Increased mobile purchases
0%
0%
Migration Accuracy
Successful data transfer
Problem
Migrating a large-scale fashion commerce ecosystem while maintaining operational continuity and customer experience.
United Colors of Benetton operated on Salesforce Commerce Cloud with multiple interconnected systems including OMS, WMS, ERP, inventory management, and fulfillment workflows. The migration required moving large volumes of product, customer, and order data while preserving operational efficiency. Complex navigation structures, sizing experiences, and disconnected backend systems created additional challenges that impacted scalability and customer satisfaction.
Solution
A complete Salesforce-to-Shopify migration with unified backend integrations and enhanced customer experiences.
Autumn successfully migrated Benetton’s commerce ecosystem from Salesforce to Shopify using custom migration workflows. The team integrated OMS, WMS, ERP, inventory, and returns systems into a unified architecture while introducing advanced Shopify capabilities such as Variant as Product, dynamic size charts, swatches, and promotional experiences. Eshopbox further enabled fulfillment optimization, inventory synchronization, branded tracking, refund management, and post-purchase automation.
Impact
A faster, scalable commerce platform delivering measurable improvements across operations, fulfillment, and customer experience.
The migration modernized Benetton’s digital commerce infrastructure, improving operational efficiency, customer journeys, and long-term scalability. Backend integrations streamlined inventory and catalog management while Shopify's flexibility enhanced merchandising and shopping experiences. The result was a highly optimized ecosystem capable of supporting future growth with improved accuracy, faster synchronization, and stronger conversion performance.
May 7, 2025
United Colors of Benetton
UCB partnered with the Team at Autumn and Eshopbox to migrate from Salesforce to Shopify, streamline backend operations, and enhance the e-commerce experience.
Data Migration
Shopify
Migration
0%
0%
Catalog Sync Speed
ERP to Shopify synchronization
0%
0%
Maintenance TCO Reduction
Reduced legacy system costs
0%
0%
Mobile Conversion Rate
Increased mobile purchases
0%
0%
Migration Accuracy
Successful data transfer
Problem
Migrating a large-scale fashion commerce ecosystem while maintaining operational continuity and customer experience.
United Colors of Benetton operated on Salesforce Commerce Cloud with multiple interconnected systems including OMS, WMS, ERP, inventory management, and fulfillment workflows. The migration required moving large volumes of product, customer, and order data while preserving operational efficiency. Complex navigation structures, sizing experiences, and disconnected backend systems created additional challenges that impacted scalability and customer satisfaction.
Solution
A complete Salesforce-to-Shopify migration with unified backend integrations and enhanced customer experiences.
Autumn successfully migrated Benetton’s commerce ecosystem from Salesforce to Shopify using custom migration workflows. The team integrated OMS, WMS, ERP, inventory, and returns systems into a unified architecture while introducing advanced Shopify capabilities such as Variant as Product, dynamic size charts, swatches, and promotional experiences. Eshopbox further enabled fulfillment optimization, inventory synchronization, branded tracking, refund management, and post-purchase automation.
Impact
A faster, scalable commerce platform delivering measurable improvements across operations, fulfillment, and customer experience.
The migration modernized Benetton’s digital commerce infrastructure, improving operational efficiency, customer journeys, and long-term scalability. Backend integrations streamlined inventory and catalog management while Shopify's flexibility enhanced merchandising and shopping experiences. The result was a highly optimized ecosystem capable of supporting future growth with improved accuracy, faster synchronization, and stronger conversion performance.