I've never been comfortable choosing between technology and brand, so I built a career that needed both.

I started as an engineer at Hewlett Packard Enterprise, then moved to Marico to learn the brand and sales side, because a product that's beautifully built still has to earn its place in a customer's life. That combination of engineering precision and brand instinct has shaped everything since.

It came together at Marmeto, India's first Shopify Plus and Premier Partner, and now Platinum.

Over four and a half years I grew into leading the business. I set strategy, ran delivery and growth across 20 markets, built the teams, and advised founders and CXOs on where to take their commerce. I also took Recurpay, our recurring-revenue product, from an idea to hundreds of merchants. That's where I learned to build a commerce company, not just commerce.

Now I run Autumn, 100 people building enterprise Shopify and headless storefronts for retail and DTC brands.

We work as strategic partners. Commerce consulting and roadmap first, then the complex migrations, systems integration, and AI-led commerce that follows. We've worked with Levi's, Birkenstock, Benetton, GMG, Ajmal and Tramontina.

What I care about underneath it all is building the next generation of enterprise brands, where deep tech, sharp strategy and brand thinking work as one. A lot of that focus is on the GCC right now, where commerce is transforming faster than almost anywhere.

Outside work, I read widely across Indian history, mythology and economics. I write poetry, play table tennis, and visit archaeological sites.

If you're building something serious in commerce, message me at anand@weareautumn.com.