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Ecommerce Development Company for Southeast Asia

Autumn is a commerce transformation company helping Southeast Asian brands build scalable, mobile-first and market-ready digital commerce. Across a region where social discovery, marketplaces, mobile payments and country-level differences shape how people buy, we connect strategy, experience, technology and implementation into commerce systems built to grow.

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Commerce Transformation for the World's Most Mobile

Most Social Commerce Market

Mobile-first commerce

Mobile is the primary commerce surface across much of Southeast Asia. Design discovery, merchandising, checkout and post-purchase journeys for small screens first.

Mobile-first commerce

Mobile is the primary commerce surface across much of Southeast Asia. Design discovery, merchandising, checkout and post-purchase journeys for small screens first.

Mobile-first commerce

Mobile is the primary commerce surface across much of Southeast Asia. Design discovery, merchandising, checkout and post-purchase journeys for small screens first.

Social commerce

TikTok Shop, Instagram and Facebook influence discovery and transaction journeys; catalogue, content, inventory and order architecture should treat social commerce as a connected channel.

Social commerce

TikTok Shop, Instagram and Facebook influence discovery and transaction journeys; catalogue, content, inventory and order architecture should treat social commerce as a connected channel.

Social commerce

TikTok Shop, Instagram and Facebook influence discovery and transaction journeys; catalogue, content, inventory and order architecture should treat social commerce as a connected channel.

Marketplace strategy

Lazada and Shopee dominate transaction volume across much of the region, alongside Tokopedia in Indonesia. Catalogue, pricing, inventory and fulfilment need to sync across marketplace and D2C channels rather than run as disconnected listings.

Marketplace strategy

Payments & digital wallets

GrabPay, GoPay, OVO, ShopeePay and similar e-wallets sit alongside cash on delivery, which remains significant in markets like Indonesia, the Philippines and Vietnam; checkout needs to support this mix without adding friction.

Payments & digital wallets

Logistics & last-mile

Archipelagic geography in Indonesia and the Philippines, dense urban delivery in Singapore and varied carrier networks (J&T, Ninja Van, Flash Express and others) mean fulfilment architecture has to flex by country rather than assume one regional model.

Logistics & last-mile

Regulatory diversity

Six markets bring distinct languages, currencies, tax regimes and consumer regulations; content, pricing and compliance need market-level handling rather than a single regional template.

Regulatory diversity

Six markets bring distinct languages, currencies, tax regimes and consumer regulations; content, pricing and compliance need market-level handling rather than a single regional template.

Regulatory diversity

Six markets bring distinct languages, currencies, tax regimes and consumer regulations; content, pricing and compliance need market-level handling rather than a single regional template.

The Services

How we help brands

in Southeast Asia

One integrated team across all eight disciplines, eliminating handoffs to deliver seamless, end-to-end execution.

Explore all services overview

Commerce Consulting

Turn commercial goals, platform questions, and growth constraints into a clear transformation roadmap. Best for: Brands that need a senior point of view before committing to a build.

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Ecommerce Growth Optimization

Improve conversion, retention, merchandising, and lifecycle journeys using evidence from real customer behaviour. Best for: Brands with traffic and demand, but too much value leaking before or after purchase.

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Digital Commerce Transformation

Connect strategy, customer experience, data, and technology into a scalable digital commerce operating model. Best for: Businesses moving beyond disconnected ecommerce fixes.

Learn more

Enterprise Commerce Migration

Move from legacy or limiting platforms with a migration plan built around continuity, performance, data, and long-term flexibility. Best for: Enterprise teams outgrowing their current commerce stack.

Learn more

Custom Commerce App Development

Build focused commerce applications and workflow extensions when off-the-shelf tools cannot meet a critical requirement. Best for: Differentiated operating needs or complex commerce workflows.

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Shopify Development

Design, develop, customise, and optimise Shopify and Shopify Plus experiences around the commercial job the site must do. Best for: Ambitious brands that want a faster path from strategy to scalable storefront execution.

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UI UX & CRO Optimization

Remove friction from discovery, product pages, navigation, checkout, and key conversion journeys to make more visits commercially useful. Best for: Teams ready to improve conversion without replacing the whole platform.

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Omnichannel Commerce Integration

Connect storefronts, POS, ERP, OMS, PIM, CRM, inventory, and fulfilment workflows into one consistent customer and operational experience. Best for: Brands managing multiple channels, markets, or operational systems.

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The Services

How we help brands

in Southeast Asia

One integrated team across all eight disciplines, eliminating handoffs to deliver seamless, end-to-end execution.

Explore all services overview

Commerce Consulting

Turn commercial goals, platform questions, and growth constraints into a clear transformation roadmap. Best for: Brands that need a senior point of view before committing to a build.

Learn more

Ecommerce Growth Optimization

Learn more

Digital Commerce Transformation

Connect strategy, customer experience, data, and technology into a scalable digital commerce operating model. Best for: Businesses moving beyond disconnected ecommerce fixes.

Learn more

Enterprise Commerce Migration

Move from legacy or limiting platforms with a migration plan built around continuity, performance, data, and long-term flexibility. Best for: Enterprise teams outgrowing their current commerce stack.

Learn more

Custom Commerce App Development

Build focused commerce applications and workflow extensions when off-the-shelf tools cannot meet a critical requirement. Best for: Differentiated operating needs or complex commerce workflows.

Learn more

Shopify Development

Learn more

UI UX & CRO Optimization

Learn more

Omnichannel Commerce Integration

Learn more

The Services

How we help brands

in Southeast Asia

One integrated team across all eight disciplines, eliminating handoffs to deliver seamless, end-to-end execution.

Explore all services overview

Commerce Consulting

Turn commercial goals, platform questions, and growth constraints into a clear transformation roadmap. Best for: Brands that need a senior point of view before committing to a build.

Learn more

Ecommerce Growth Optimization

Learn more

Digital Commerce Transformation

Connect strategy, customer experience, data, and technology into a scalable digital commerce operating model. Best for: Businesses moving beyond disconnected ecommerce fixes.

Learn more

Enterprise Commerce Migration

Move from legacy or limiting platforms with a migration plan built around continuity, performance, data, and long-term flexibility. Best for: Enterprise teams outgrowing their current commerce stack.

Learn more

Custom Commerce App Development

Build focused commerce applications and workflow extensions when off-the-shelf tools cannot meet a critical requirement. Best for: Differentiated operating needs or complex commerce workflows.

Learn more

Shopify Development

Learn more

UI UX & CRO Optimization

Learn more

Omnichannel Commerce Integration

Learn more

The Services

How we help brands

in Southeast Asia

One integrated team across all eight disciplines, eliminating handoffs to deliver seamless, end-to-end execution.

Explore all services overview

Commerce Consulting

Turn commercial goals, platform questions, and growth constraints into a clear transformation roadmap. Best for: Brands that need a senior point of view before committing to a build.

Learn more

Ecommerce Growth Optimization

Learn more

Digital Commerce Transformation

Connect strategy, customer experience, data, and technology into a scalable digital commerce operating model. Best for: Businesses moving beyond disconnected ecommerce fixes.

Learn more

Enterprise Commerce Migration

Move from legacy or limiting platforms with a migration plan built around continuity, performance, data, and long-term flexibility. Best for: Enterprise teams outgrowing their current commerce stack.

Learn more

Custom Commerce App Development

Build focused commerce applications and workflow extensions when off-the-shelf tools cannot meet a critical requirement. Best for: Differentiated operating needs or complex commerce workflows.

Learn more

Shopify Development

Learn more

UI UX & CRO Optimization

Learn more

Omnichannel Commerce Integration

Learn more

The Operating Model

How we deliver in Southeast Asia

Deepak

Head of Finance & Operations

Talk to our regional expert

Where expertise sits

Strategy, UX, engineering, commerce and data specialists brought in based on the transformation problem; regional lead assigned only where one genuinely exists.

Where expertise sits

Strategy, UX, engineering, commerce and data specialists brought in based on the transformation problem; regional lead assigned only where one genuinely exists.

Where delivery sits

Core team location and how work is coordinated across Southeast Asian markets, made visible.

Where delivery sits

Core team location and how work is coordinated across Southeast Asian markets, made visible.

How we communicate

Meeting windows, documentation standards, response expectations and escalation paths agreed around Southeast asia working hours.

How we communicate

Meeting windows, documentation standards, response expectations and escalation paths agreed around Southeast asia working hours.

India working hours vs. Southeast Asia

Our core desk runs 10am–7pm IST from India. The bar below shows what that window looks like in each market’s local time shaded to line up against the India row above it.

India (Our Desk)

10:00am–7:00pm IST

Dashed box = that market's typical 9am–6pm local business hours. Overlap hours assume the same reference.

Southeast Asia

12:30pm–9:30pm SGT

5.5h overlap

5.5 h

Live working-hours overlap between our India-based desk (10am–7pm IST) and Southeast Asia business hours (9am–6pm SGT) is 5.5 hours around two-thirds of the working day. That’s enough real-time overlap for live syncs, reviews and quick turnarounds, backed by documented handoffs and recorded updates for anything outside that window.

Why WeAreAutumn

in Southeast Asia

Southeast Asian commerce rewards teams that can connect a global transformation method with genuine regional complexity. Autumn focuses on the operating model behind the storefront so every market, channel and customer touchpoint can work as part of one commerce system.

One framework, every market

Common commerce foundation while adapting payments, marketplaces, social commerce, fulfilment and customer journeys by market.

Global method, regional depth

Repeatable transformation approach for a region where country-level differences materially affect commerce operations.

A transformation partner, not a build vendor

We stay accountable for how the store performs after launch, not just for shipping it.

Measured on performance, not launch dates

Success is conversion, repeat purchase, and margin in-market a launch date on its own tells you nothing.

Before you get in touch

Frequently asked questions

How should D2C and marketplace channels work together?

We design catalogue, inventory, pricing and fulfilment so D2C and marketplace channels reinforce each other rather than compete using marketplaces for reach and discovery while protecting margin, customer data and relationships through the D2C store.

How do you integrate social commerce and TikTok Shop with a D2C store?

Catalogue, content, inventory, order and analytics flows designed so social commerce connects with the D2C operation.

Which Southeast Asian markets do you work in?

Indonesia, Singapore, Malaysia, Thailand, Vietnam and the Philippines, subject to the specific engagement and delivery model.

Submit a form

Fill out the form to get free AI Commerce Audit

Revenue leakage analysis

AI implementation opportunities

Conversion optimisation opportunities

Localisation and checkout gap analysis

Prefer to talk?

Book a Call

Book a call

30 minutes with Deepak, Co-founder. We'll cover your current stack, your growth constraint, and whether an audit or a direct scoping call makes more sense.

Get a Free Commerce Audit

Tell us about your business and we’ll get back within 24 hours.

Submit a form

Fill out the form to get free AI Commerce Audit

Revenue leakage analysis

AI implementation opportunities

Conversion optimisation opportunities

Localisation and checkout gap analysis

Prefer to talk?

Book a Call

Book a call

30 minutes with Deepak, Co-founder. We'll cover your current stack, your growth constraint, and whether an audit or a direct scoping call makes more sense.

Get a Free Commerce Audit

Tell us about your business and we’ll get back within 24 hours.

Submit a form

Fill out the form to get free AI Commerce Audit

Revenue leakage analysis

AI implementation opportunities

Conversion optimisation opportunities

Localisation and checkout gap analysis

Prefer to talk?

Book a Call

Book a call

30 minutes with Deepak, Co-founder. We'll cover your current stack, your growth constraint, and whether an audit or a direct scoping call makes more sense.

Get a Free Commerce Audit

Tell us about your business and we’ll get back within 24 hours.

Submit a form

Fill out the form to get free AI Commerce Audit

Revenue leakage analysis

AI implementation opportunities

Conversion optimisation opportunities

Localisation and checkout gap analysis

Prefer to talk?

Book a Call

Book a call

30 minutes with Deepak, Co-founder. We'll cover your current stack, your growth constraint, and whether an audit or a direct scoping call makes more sense.

Get a Free Commerce Audit

Tell us about your business and we’ll get back within 24 hours.