Yes. We build category-specific commerce experiences across fashion, beauty and cosmetics, luxury, consumer electronics, food and beverage, and fragrance, each shaped by how that category actually merchandises, converts and handles returns.

Because commerce mechanics differ by category: catalogue depth, return behaviour, regulatory load and purchase frequency all change what a good platform and experience look like. A decision that is right for one category is often wrong for another.

Yes. These six categories are where we have the deepest, most consistently proven experience, but we take on commerce transformation work outside them on a case-by-case basis — tell us about your category and we’ll be direct about fit.

Much of our approach — diagnosis, architecture, activation and localisation — stays constant across categories. What changes is the application: merchandising logic, discovery and regional nuance are rebuilt for each category rather than reused wholesale.

It depends more on catalogue complexity, regional requirements and growth stage than on category alone. We assess this during the audit rather than defaulting to one platform for every brand in a category.