United Colors of Benetton India: Transforming UCB's E-commerce with Shopify Migration
United Colors of Benetton India: Transforming UCB's E-commerce with Shopify Migration
UCB partnered with Autumn and Eshopbox to migrate from Salesforce to Shopify, streamline backend operations, and enhance the e-commerce experience.
The Challenge & The Effect
Challenge | Effect |
Migrating large-scale Salesforce data to Shopify | Backend inefficiencies affected operational performance |
Integrating complex OMS, WMS, ERP, and inventory workflows | Complex product navigation impacted customer experience |
Complex navigation across a large product catalog | Lack of intuitive sizing guidance increased return rates |
Improving shopping experience while reducing return rates | Multiple disconnected systems reduced operational flexibility and scalability |
The Solution
Salesforce to Shopify Migration: Autumn migrated UCB's products, customer data, and orders from Salesforce to Shopify within 2 weeks using custom migration workflows.
Backend Integration & UX Enhancements: Autumn unified OMS, WMS, ERP, inventory, and returns systems while introducing features like Variant as Product, dynamic size charts, swatches, and promotional experiences.
Fulfillment & Post-Purchase Experience: Eshopbox enabled faster deliveries, real-time inventory sync, branded tracking, refund management, and seamless shipping updates.
The Impact
Improved customer experience, operations, fulfillment, and scalability.
45
%
increased mobile conversion rate
60
%
improved catalog sync speed (ERP to Shopify)
25
%
reduced legacy maintenance TCO
100
%
improved data migration accuracy
Free Consultation
Schedule a Strategy Briefing
Let’s create something amazing together! Reach out we'd love to hear about your project and ideas.
United Colors of Benetton India: Transforming UCB's E-commerce with Shopify Migration
United Colors of Benetton India: Transforming UCB's E-commerce with Shopify Migration
UCB partnered with Autumn and Eshopbox to migrate from Salesforce to Shopify, streamline backend operations, and enhance the e-commerce experience.
The Challenge & The Effect
Challenge | Effect |
Migrating large-scale Salesforce data to Shopify | Backend inefficiencies affected operational performance |
Integrating complex OMS, WMS, ERP, and inventory workflows | Complex product navigation impacted customer experience |
Complex navigation across a large product catalog | Lack of intuitive sizing guidance increased return rates |
Improving shopping experience while reducing return rates | Multiple disconnected systems reduced operational flexibility and scalability |
The Solution
Salesforce to Shopify Migration: Autumn migrated UCB's products, customer data, and orders from Salesforce to Shopify within 2 weeks using custom migration workflows.
Backend Integration & UX Enhancements: Autumn unified OMS, WMS, ERP, inventory, and returns systems while introducing features like Variant as Product, dynamic size charts, swatches, and promotional experiences.
Fulfillment & Post-Purchase Experience: Eshopbox enabled faster deliveries, real-time inventory sync, branded tracking, refund management, and seamless shipping updates.
The Impact
Improved customer experience, operations, fulfillment, and scalability.
45
%
increased mobile conversion rate
60
%
improved catalog sync speed (ERP to Shopify)
25
%
reduced legacy maintenance TCO
100
%
improved data migration accuracy
Free Consultation
Schedule a Strategy Briefing
Let’s create something amazing together! Reach out we'd love to hear about your project and ideas.